What is a cookie?
Cookies are small text files that are placed on your computer by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.
They are referred to as session or persistent cookies, depending on how long they are used:
Session cookies only last for your online session and disappear from your computer or device when you close your browser.
Persistent cookies stay on your computer or device after the browser has been closed and last for the period of time specified in the cookie. These persistent cookies are activated each time you visit the site where the cookie was generated.
In addition to how long a cookie is kept on your computer, a cookie is then divided into four types:
Strictly necessary cookies – These cookies are essential in order to enable services you have specifically requested such as requesting a quote and/or purchasing a product
Performance cookies – These cookies collect information about how you use our website, for instance which pages you visit most often, and if you experience error messages. These cookies don’t collect information that identifies you. All information is aggregated and therefore anonymous. They are only used to improve your experience whilst visiting our website.
Functionality cookies – These cookies allow our website to remember choices you make and help us provide enhanced, more personal features. The information collected is anonymous and we cannot track your browsing activity on other websites. Smart Insurance uses these cookies to support social media and gives you the opportunity to watch one of our adverts.
Targeting/Advertising cookies – These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see the same advert and help us measure the effectiveness of advertising campaigns.
Cookies used by us are based on the International Chamber of Commerce guide for cookie categories:
|Cookie banner||Strictly necessary||Persistent – 10 years||To control the appearance of the cookies information banner. This cookie is set on arrival to the site by default. It expires after a set time and is not set again unless a user changes their cookie settings.|
|Doubleclick Dart Floodlight and media tags||Targeting and Functionality||Persistent – 30 days||Used to collect information from visitors who have entered our website via display, search and pay per click advertising. We use the information to track behaviour from this channel through to sale so we can review and improve our online service.|
|PageNavigation||Strictly necessary||Session||Records which pages a user has visited in the online purchasing process.|
|YouTube||Functionality||Third Party||We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on the computer once clicking on the Youtube video player, but YouTube will not store personally identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. Read more at YouTube’s embedding videos information page.|
|_utma; _utmb; _utmc; _utmz||Performance cookies||Session and Persistent – up to 2 years||These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Overview of privacy at Google|